CAR ROADSHOW.
Prior to a new vehicle launch, we worked on a pitch for a client to explore concepts for a portable pop-up event system, that was transported using the car itself and could follow the Tour de France around it's various stages. Alongside that we developed a one off trade show style stand that could showcase the vehicle and provide some interesting immersive activations for visitors - providing both entertainment and information about the upcoming release.
The vehicle at that stage wasn't even in full production, so alongside designing and modelling all elements of the concept, I modelled the car from scratch in Cinema4D so the client could get a full sense of what it would look like in-situ.
PORTABLE EVENT SYSTEM
GAMEFAIR STAND DESIGN & SHOWCASE
VEHICLE 3D MODEL