RAF WORLD.
The RAF approached Identity to create an immersive online event for their recruitment arm. The solution we created was a fully bespoke ‘operations’ environment called RAF World, an interactive 3D platform. As Creative Lead and sole designer on the project, my role included initial concepts, 3D world building and visualisation, UX/UI development and motion designer.
Working alongside the client and platform developers, I created 3 separate 8k panoramas depicting different RAF mission scenarios, art direction and production of a full suite of platform graphics, motion graphics including broadcast, logo and web animations, and a comprehensive suite of marketing / social media templates ready for artworking.
INITIAL CONCEPTS
Using concept sketches, 3D render tests and motion graphics, I was able to create a suite of assets to help sell the concept to the client and get buy in to what we wanted to achieve.
PANORAMAS
These were compiled and rendered in Twinmotion, with 3D assets being either supplied, sourced or modelled as needed. Uniformed personnel were supplied and Photoshopped into transparent PNG files that could be scaled and placed within the scene.
